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Bachelor's Degree · Marketing

Bachelor in Business Administration (Marketing) (Honours)

at Universiti Tenaga Nasional

UNITEN Kampus Sultan Haji Ahmad Shah (KSHAS), Muadzam Shah, Pahang

Details last verified 2 Oct 2026. The source and date of each figure are shown beside it.

Course at a glance

University
Universiti Tenaga Nasional
Campus
UNITEN Kampus Sultan Haji Ahmad Shah (KSHAS), Muadzam Shah, Pahang
Study level
Bachelor's Degree
Field
Business
Discipline
Marketing
Duration
3 years
Qualification
Bachelor in Business Administration (Marketing) (Honours)
Faculty
UNITEN Business School
Intakes
University intakes: September 2026, October 2026
Tuition
Total tuition: MYR 69,000
Entry requirements
Academic: Matriculation/Foundation: pass with minimum CGPA of 2.00Academic: STPM: pass with at least 2 subjects at minimum Grade C (CGPA 2.00), plus SPM Mathematics and English Grade E

Details last updated 2 Oct 2026. Each figure is explained, with its source, in the sections below.

About this course

Provides students with a strong foundation in marketing principles, consumer behaviour, branding, and digital marketing strategies, preparing graduates for professional careers in marketing, sales, and brand management.

Fees

  • Total tuition

    Total programme tuition over 9 semesters (MQA code R3/0415/6/0039); billed per semester at RM 7,670.

    MYR 69,000

    Applies to: International students

    Source: official document · retrieved 27 Sep 2026

  • Application fee

    One-time application fee, payable upon acceptance of offer, for international students.

    MYR 1,000

    Applies to: International students

    Source: official document · retrieved 27 Sep 2026

  • Registration fee

    One-time registration fee, payable before registration at the university, for international students.

    MYR 6,600

    Applies to: International students

    Source: official document · retrieved 27 Sep 2026

  • Other compulsory fee

    One-time EMGS application fee (student visa processing), payable upon acceptance of offer, for international students.

    MYR 2,150

    Applies to: International students

    Source: official document · retrieved 27 Sep 2026

Fees are set by the university and can change. Check the source and date beside each figure.

Intakes

University-wide intakes

  • September 2026 (September 2026 (2nd Intake, Undergraduate)) · starts 21 Sep 2026

    Source: official website · retrieved 27 Sep 2026

  • October 2026 (October 2026 (Undergraduate & Postgraduate)) · starts 19 Oct 2026 · apply by 14 Oct 2026

    Source: official website · retrieved 27 Sep 2026

Entry requirements

  • Academic

    Matriculation/Foundation: pass with minimum CGPA of 2.00

    Source: official website · retrieved 29 Sep 2026

  • Academic

    STPM: pass with at least 2 subjects at minimum Grade C (CGPA 2.00), plus SPM Mathematics and English Grade E

    Source: official website · retrieved 29 Sep 2026

Quick answers about this course

When can I start Bachelor in Business Administration (Marketing) (Honours)?

This course has no intake of its own stored. The university's intakes are September 2026 and October 2026. Intakes can change, so confirm the date before you apply.

How long does Bachelor in Business Administration (Marketing) (Honours) take?

3 years, as stored for this course.

How much does Bachelor in Business Administration (Marketing) (Honours) cost?

Total tuition: MYR 69,000. Fees are set by the university and can change; the Fees section gives the source and the date of each figure.

Where is it taught?

UNITEN Kampus Sultan Haji Ahmad Shah (KSHAS), Muadzam Shah, Pahang.

How do I apply, and which documents are needed?

The Entry requirements section on this page lists what the university has stated. You can also ask a Zawqari advisor on WhatsApp.

Interested in this course?

A Zawqari advisor can answer your questions on WhatsApp. We aim to respond within about 30 minutes; this is not guaranteed.

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